What is the Targeted Audience?

The targeted audience is a group of people who are interested in your product or service and to whom you provide information through social media posts about your products or services in hopes of selling them.

How to decide targeted audience?

The first step to deciding your targeted audience is to know your product and service prices as per marketing demand. Know the market and your competitors inside the market in detail. Decide what your unique selling point is and how to target your customer

Find targeted audience with Swat analysis

You have invested a lot of resources, assets, and time or effort to build a website. Targeting and attracting the right audience is essential. To target the right audience for your brand, you need to determine the right target audience for your brand.

You’ve invested enormous resources, assets, and time or effort to make a website. It is essential to target and attract the right audience.  In order to target the right audience for your brand, you need to determine the right target audience for your brand.

One of the most important things you can do as a social media marketer is to develop a clear understanding of your social media target audience. Knowing your target audience helps you plan your social media strategy.

How to find Your Targeted Audience?

Answer to the question how to identify target audiences is in the below three steps.

Marketing Analysis 

Competitor Analysis

Marketing Survey

In social media, the target audience is the group of people you want to reach through your posts. You want to reach people who are likely to be interested in your content, products, or services. Most of them have some common characteristics, including demographics and behavior.

Types of targeted audience

Based on the notes below, different types of target audiences are available

Locations wise targeted audience

On the Basis of Demographics information 

Targeted audience on the Basis of Profession

Targeted audience on the Basis of Status and Lifestyle

Targeted audience on the Basis of Industry 

All of your social content cannot target everyone. You can sell to everyone, but you cannot target everyone with all of your social content. Trying to speak with their kids, parents, spouses, and co-workers at the same time prevents you from addressing your best prospective customers. 

Location 

Local, National or International

Demographics 

Age, Gender, Occupation, Income Level, Marital Status)

Psychographics 

Values, Hobbies, Lifestyle, Personality, Attitude, Behavior

Industries 

Medical, Accounting, Lighting, Non Profit, if a B2B focus

Market trends

We have four chapters to find targeted audience.

Tricks and techniques to find targeted audience?

Make sure your target market is different from your target audience to determine your ideal targeted audience.

1. Describe how your product or service is useful to the customer.
2. Learn about geography, demography, psychology, and behavior to determine your target audience.
3. Analyze the target audience of your competitors
4. You can get feedback from your existing customers