Search Engine Marketing
Search Engine Optimization (SEO Checklist)
SEO means "search engine optimization." SEO is a method for ensuring that your website appears at the top of search engines when people search for different products or services. Examples include Bing, Google, and Safari.It is more likely that you will be able
to attract potential and existing customers to your business with good
visibility in search engine results. These search engines crawl the web,
collecting information or data about the pages and putting it in an index with
the help of bots.
The index is basically a large library,
where you can find anything you need at a moment's notice using a librarian. In
the next step, algorithms analyze the index, considering hundreds of ranking
factors or signals, in order to determine which pages should appear in search
results based on a given query. As we mentioned in the library analogy, the
librarian has read every book in the library and can tell you which one has the
answers to your questions.
- Introduction to Search Engine and Its type (Component of the SERP)
- SEO algorithms
- On-Page SEO
- Technical SEO
- Off-page SEO
- Content Based SEO
Introduction to Search Engine and Its type (Component of the SERP)
Search engine result pages
(SEP) are pages on different types of browsers like Google and Yahoo, Bing,
Ask, and Alexa, etc. Search engines display these results in response to a
search query by a net surfer. This result is ranked by relevance to the
keyword. There are three components of a search engine; one is organic search
results; the second is a keyword or query, and the third is advertisements.The following topics will help you to understand the search engine.
- Search Engine Components
- What is Search Query?
- Organic Results
- Sponsored Results
- Rich Snippets
- Featured Snippets
- Crawler Database
-
Indexing
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SEO Algorithms
First, let's look at what algorithms in general are so that we can better understand what an SEO algorithm is. Algorithms consist of steps that help solve problems in a limited number of steps. SEO algorithms are based upon the same basic definition and rule.Whether you searched for " smiley face videos" or "shoe stores in Delhi," the search engine returned millions of results. However, how does it decide which results to show you, and in what order?
The algorithm used by search engines to serve search results is very complex, and it changes frequently. Even though the company doesn't disclose its exact algorithm, we know there are a few factors that directly influence a page's chances of appearing in search results.
- What is Google algorithm?
- Types of Google algorithm
- How do Google algorithms work?
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On-Page SEO (On-Page SEO Checklist)
On-Page SEO is a technique to improve website rankings on Google search engine result pages. On-Page SEO helps to optimize a web page or its content and internal links. A mobile-friendly website that is compatible with any browser and improves various front-end and back-end components of your website.- Page Title (exact Match with keyword)
- Title, Description (including keywords)
- Meta-Description (Including keywords, ignore company name)
- Title Tag (exact match with keywords)
- Use Headings for content formatting (H1, H2, H3)
- Never use duplicate content.
- Optimize Videos and Images with Alt Tag (include the keyword in alt tag)
- Add Make Sense internal links
Technical SEO (Technical SEO Checklist)
The technical SEO process involves optimizing your website and server so that search engines can better crawl and index your site. Technical SEO enhances your site's performance and enhances user experience.- Website Architecture
- Web Site Load Time and Speed
- Clean and short URL (Exact match with keyword)
- Setup Robot.txt
- Setup XML Sitemap
- Install Google Analytics
- Install Google Tag Manager
- Install Google Search Console
- Crawling
- Indexing
- Accessibility and Redirect
- HTTPS
- Broken Links
Off-page SEO (Off-Page SEO Checklist)
Off-Page SEO improves website, and domain authority, page authority. Generating organic traffic to your website Off-Page SEO plays a very important role. Off-Page SEO creates brand awareness and trust, including website exposure. Whatever we do outside the website for SEO is called Off-Page SEO.Here we find answer to the question of how to improve off-page SEO? If we do work on the following points, then we improve our off-page SEO.
- Genuine and White Hat Backlink Creation
- Social Media Posting and Sharing
- Email Marketing
- Blog Submission
- Forum Submission
- Social Bookmarking
- Link Audit
- Google My Business
- Content Marketing
Content Based SEO
How plane and SEO based content that speaks to your target audience and highlights your brand. Additionally, you will learn how to create powerful and engaging social media and SEO Content as part of your content marketing strategy, identify the right platform, select right types of content, and target the right audience.Here we find answer to the question of how to create content based SEO? If we do work on the following points, then we create our content based SEO.
- Keyword Research and Analysis
- Meta Tags and Tags Description
- Images Title and Alt Tag Description
- Video and Images Optimization
- How to avoid duplicate content?
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